Joe & the Juice can keep selling 'Hangover Heavens' and 'Stress Downs'
17. februar 2012, 13:46 – opdateret 17. februar 2012, 14:58
The Danish Food Administration (DFA) has been ridiculed and accused of excessive bureaucracy for giving a reprimand to the popular smoothie chain, Joe & the Juice.
The DVFA claimed that the chain, which has outlets in Denmark, the UK, Germany, and soon the USA, promises customers false cures by offering drinks such as 'Hangover Heaven', 'Stress Down', and 'Strong Bones', and slapped the company with an 'angry smiley' - normally a reflection of poor hygiene.
However, after a storm of e-mails and blog comments from angry customers pointing out that cocktail bars can't actually promise 'Sex on the Beach', a Russian in a 'White Russian', or real blood in 'Bloody Marys', the DFA has been forced to back down and retract its reprimand.
MD Esben Egede Rasmussen said: "There's a danger that our authority could be undermined by cases such as this so although our employees acted within the legal framework, we have taken the criticism seriously and reacted accordingly."
Berlingske blogger Mads Kastrup, who claimed he'd once bought food at a 'salmonella bar' at a rock festival, accepting the gallows humour, called the DFA's over-excessive bureaucracy yet another example of the 'lowest common denominator principle' that exists throughout Danish society - a society where equality rules.
