Danish cigarette packets forced to carry pictures of rotting lungs and teeth from next week
7. februar 2012, 12:00 – opdateret 7. februar 2012, 12:18
From the15th of February, shocking images of throat cancer, rotting teeth, and rotting lungs will be plastered across all cigarettes sold in Denmark as part of new, anti-smoking legislation introduced by the previous Lib/Con government.
The images, which will replace the ‘traditional’ black and white text warnings such as ‘Smoking kills’ and ‘Smoking seriously harms you and others around you’, have been welcomed by the Danish Cancer Society, but a spokesman for the British-American tobacco company, which manufactures popular brands such as Kings and Prince, said he didn’t believe the graphic images would cut the number of smokers and text warnings were better at transmitting the risks associated with smoking.
Canada was the first country to introduce picture warnings in 2001.Research a year later found 31 per cent of ex-smokers said the images had motivated them to quit the habit while 27 per cent said they had helped them to remain non-smokers. Graphic images are now used on tobacco products sold in Australia, Brazil, Canada, India, New Zealand, Singapore, Venezuela, Thailand and Uruguay, and are soon to be introduced in the USA.
